I heard this great quote from someone recently and it really summed up for me many conversations I’ve had with brands over the last 9 days. It’s been a pretty exhausting 2 weeks as I’ve been involved in back-to-back conferences, but the recurring theme across all of them has been that,
YouTube is the dominant force in music
This is a nice article about how memes are often made or promoted deliberately by financial interests and not because of a spontaneous popular uprising, but mostly I wanted to highlight this statement:
Google’s YouTube, not Apple’s iTunes, is now the dominant force in music.
I’ve been convinced for awhile now that YouTube and not Android or Google+ will be their main source of revenue if/when Google’s search business wanes. (via @claytoncubitt)
Jenn Deering Davis of Union Metrics shared a variety of interesting stats throughout her presentation on how Twitter is changing the way we watch TV.
10. 1 in 3 Twitter users tweets about TV at some point.
9. 41% of tablet owners and 38% of smartphone owners use their devices while watching TV.
8. Of those who tweet about TV, 76% do it while watching live. It’s a watch with other people thing.
7. Pretty Little Liars saw 25 million tweets in 2012 and garnered more tweets than any other show.
6. 3 out of 10 people watch a show after discovering it via Twitter. Tweets are driving viewing habits.
5. Half of this year’s Super Bowl ads had hashtags.
4. 51% of people tweet about shows to feel more connected to other viewers.
3. TV conversation is expanding beyond Twitter to Tumblr, Facebook, YouTube, and Instagram.
2. 79% of TV viewers visit Facebook while watching.
1. Live tweeting encourages fans to watch shows live—with ads!—though most say they prefer watching programming on demand.