The rise of the techie makes it obvious that tech industry magnates are on the cusp of replacing bankers as the robber barons of our imaginations. Maybe the next urban class war really will be fought on the campuses of Facebook and Google. Or maybe techie is just an ephemeral term, like yuppie, that will dissipate when the tech bubble bursts — only to return, like the problem it represents, under a new name.
The binge is back.
Hey Pizza Hut, will you marry me?
Apparently Pizza Hut has been getting lots of marriage proposals on Twitter lately. So much so that, just in time for Valentine’s Day, the brand launched a Vine/Instagram video proposal contest, pitting would be suitors against each other in a social media love match.
While that would be a great stunt on its own, what really rocked my world was the OKCupid profile the brand created to house all the info about the contest. What works here is that Pizza Hut is going into the last place one would expect a major brand to be, and it totally works.
And just for the record, Pizza Hut and I are 100% Match, 100% Friend, and 0% Enemy. Maybe it’s meant to be?
Want to win at #socialmedia? Be useful.
With more competition for eyeballs on social platforms than ever before, how can brands stand out? One simple rule: be useful.
One great example of a brand killing it on social right now is airbnb. Not only has the @airbnb handle broadcast a message out to all who are experiencing #SochiProblems, but they’ve also been reaching out to journalists tweeting the hashtag to offer a more personalized helping hand.
— Airbnb (@Airbnb)February 7, 2014
So what did airbnb do that really worked?
- They had a tangible solution that elevated the value of their service. Next time your hotel faucet is spewing contaminated water, you might log on to airbnb and get yourself out of a bad situation.
- They acted quickly. Social media and lengthy approval processes just don’t mix. Especially when trying to offer a solution to a timely problem.
- They made sure everyone saw their gestures of goodwill. By putting a period before the handle of the person they were replying to, airbnb was able to extend the conversation from dozens to thousands to potentially millions of impressions when retweets are accounted for.
- They took advantage of an ongoing trend. By using the #SochiProblems hashtag instead of creating a proprietary one of their own, airbnb was able to reach a larger potential audience that isn’t already following them, thus gaining valuable awareness exposure.
- They had a sense of humor. At the end of the day, funny almost always works.
The only thing you need to watch today.